Articles tagged with: Press coverage

PC Pro letter of the month

PC Pro letter of the month

Written by Richard Adams on Tuesday, 09 January 2018. Posted in Press coverage, PC Pro

This letter was written by Alan Ingram (Technical Director) and published by PC Pro magazine in their March 2018 edition (issue 281).

Having read your excellent articles in last month’s edition (issue 280) it’s clear to me there is a common thread that links almost all of the world’s problems.

Tim attempts to justify a £1,000 phone that costs that much only because people like him will pay it (p7), Barry laments the subscription model but the fuels it with his own cash (p27) and Nicole is scared by the power of social media but convinces herself it makes no difference whether she opts out or not and instead ask for government meddling to save us from, very literally, ourselves (p28).

These are all genuine problems that have only one solution: vote with your feet!

In a capitalist world the only way of guiding the market is by the individuals, each and every one of us, making a stand. Let’s be honest, even if we don’t buy the latest smartphone, succumb to the easy subscription or engage with the fake façade of social media, there are many alternatives, whether that’s the OnePlus 5T, Serif or simply talking to people.

Other than the last of these, they will still all garnish our lives far more plushily than would have been possible even a few years ago. Let’s take the good from technology but also sacrifice a little and reject the things we know deep down are wrong. Just because everyone else seems to do it, we shouldn’t think it’s okay for us to follow like sheep.

You can read the letter here.

Crazy phone prices

Crazy phone prices

Written by Richard Adams on Thursday, 07 December 2017. Posted in Press coverage, PC Pro

This letter was written by Alan Ingram (Technical Director) and published by PC Pro magazine in their February 2018 edition (issue 280, p30)

What is it with phrases such as “against the iPhone X, suddenly the iPhone 8 seems quite reasonable” (see issue 278, p3)? The fact is, it isn’t reasonable and it’s £100 more than the last model.

It has a faster processor or a better camera, they will say, but the advancement of technology should provide those without increasing manufacturing costs. Dell charges much the same for a PC now as it did 10 years ago, when the £269 iPhone was born. And if Ford applied the same rate of inflation as Apple, a basic Mondeo with specs similar to the 2007 model would now cost £65,000.

I decided long ago that Apple isn’t for me, but the worst of this is that same mentality is allowing Google to make what would have been considered ‘evil’ pricing only a couple of years ago seem reasonable (the Pixel 2 is nearly £300 more than the last 5in Nexus).

Apple can do what it wants, and there will always be people queuing up to pay huge premiums for its product, but this isn’t what attracted us all to Android. So, isn’t it about time we started voting with our feet? If not, where is the addition of £100 for each new version going to stop?

Read the full letter here.