ePC

PC Pro letter of the month

Written by Richard Adams on Tuesday, 09 January 2018. Posted in Press coverage

This letter was written by Alan Ingram (Technical Director) and published by PC Pro magazine in their March 2018 edition (issue 281).

Having read your excellent articles in last month’s edition (issue 280) it’s clear to me there is a common thread that links almost all of the world’s problems.

Tim attempts to justify a £1,000 phone that costs that much only because people like him will pay it (p7), Barry laments the subscription model but the fuels it with his own cash (p27) and Nicole is scared by the power of social media but convinces herself it makes no difference whether she opts out or not and instead ask for government meddling to save us from, very literally, ourselves (p28).

These are all genuine problems that have only one solution: vote with your feet!

In a capitalist world the only way of guiding the market is by the individuals, each and every one of us, making a stand. Let’s be honest, even if we don’t buy the latest smartphone, succumb to the easy subscription or engage with the fake façade of social media, there are many alternatives, whether that’s the OnePlus 5T, Serif or simply talking to people.

Other than the last of these, they will still all garnish our lives far more plushily than would have been possible even a few years ago. Let’s take the good from technology but also sacrifice a little and reject the things we know deep down are wrong. Just because everyone else seems to do it, we shouldn’t think it’s okay for us to follow like sheep.

Read the full PC Pro letter.

About the Author

Richard Adams

Richard Adams

Richard is the Marketing Manager at ePC where he is responsible for marketing, PR and ISO 9001.